Sports Direct have released its Christmas advert for 2021, featuring sports stars from all activities.
The star-studded advert features everyone from Emma Raducanu, Jack Grealish and Jessica Ennis.
In the advert, the sports stars are seen lounging in front of the tv and playing games before venturing outside to enjoy a surprise snow day.
More stars such as Declan Rice, Jordan Pickford and Mason Mount are seen throwing around snow tennis balls, snow footballs and other snow made items.
The advert launched today, alongside other Christmas ads including Marks and Spencer and the John Lewis advert.
Beckie Stanion, chief marketing officer at Sports Direct, said: “From your TV screens to your smartphones, Go All Out is a truly integrated campaign that shows up consistently, and natively, across multiple channels. We partnered with TikTok on a gamified effect that is interactive, authentic and rooted in our social community. The result is an engaging experience that taps into Sports Direct’s playful persona and the creativity and fun that exists on the platform.”
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